AppsFlyer Touts First-To-Market Agency Transparency Solution
Ahead of the long holiday weekend, AppsFlyer — a global powerhouse in mobile attribution and marketing analytics — announced Agency…
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It’s All Good for Gravy in New Partnership with LiveRamp
Gravy Analytics, a top provider of real-world consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and leading…
New CodeBroker Research Reveals Pitfalls of Retail Loyalty Programs
Report Announcement: Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers…
GSMA Shines Spotlight on Mobile for Girls in ICT Day
Ahead of the weekend, the GSMA celebrated the annual ITU Girls in ICT Day with students from The Bridge Academy…
FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard…
Mobile Marketing Platform Aims for Industry First with Location-Based Data
This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out…
Mobile Milestone Marked By Visa
Mobile marketing, mobile commerce and mobile payments are three of the biggest growth segments in the modern digital world. And…
Time’s MNI Targeted Media Leads All U.S. Ad Focus Local Networks
On Monday, Time Inc.’s MNI Targeted Media Inc. — a targeted media strategy, planning and buying company — touted quite…
First Look: Motus Expands Mobile Platform
MMW learned Tuesday that Motus — the leading vehicle management and reimbursement platform — is expanding its mobile platform. As…
In the Loop: Here’s What’s New with Nuance
This week, MMW was briefed by the team at Nuance Communications, Inc. on their latest launcg — Nuance Loop, an…