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March 30, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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AppsFlyer Touts First-To-Market Agency Transparency Solution

Kevin Matthies6 years ago4 mins

Ahead of the long holiday weekend, AppsFlyer — a global powerhouse in mobile attribution and marketing analytics — announced Agency…

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  • Marketing Strategy
  • mobile
  • Mobile Marketing

It’s All Good for Gravy in New Partnership with LiveRamp

michael6 years ago2 mins

Gravy Analytics, a top provider of real-world consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and leading…

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  • Announcements
  • mobile
  • Mobile Marketing
  • News
  • Platforms

New CodeBroker Research Reveals Pitfalls of Retail Loyalty Programs

Kevin Matthies6 years ago4 mins

Report Announcement: Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers…

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  • Announcements
  • mobile
  • News

GSMA Shines Spotlight on Mobile for Girls in ICT Day

EmmaM6 years ago4 mins

Ahead of the weekend, the GSMA celebrated the annual ITU Girls in ICT Day with students from The Bridge Academy…

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  • Announcements
  • mobile
  • News
  • Platforms
  • SMS / Text

FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members

Barton6 years ago5 mins

Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard…

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  • Marketing Strategy
  • mobile
  • Mobile Marketing
  • Platforms

Mobile Marketing Platform Aims for Industry First with Location-Based Data

Kevin Matthies6 years ago3 mins

This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out…

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  • mobile
  • Mobile Payments

Mobile Milestone Marked By Visa

michael6 years ago3 mins

Mobile marketing, mobile commerce and mobile payments are three of the biggest growth segments in the modern digital world. And…

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  • Announcements
  • mobile
  • Mobile Location
  • Mobile Marketing
  • News

Time’s MNI Targeted Media Leads All U.S. Ad Focus Local Networks

EmmaM6 years ago2 mins

On Monday, Time Inc.’s MNI Targeted Media Inc. — a targeted media strategy, planning and buying company — touted quite…

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  • Announcements
  • mobile
  • News

First Look: Motus Expands Mobile Platform

michael6 years ago3 mins

MMW learned Tuesday that Motus — the leading vehicle management and reimbursement platform —  is expanding its mobile platform. As…

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  • mobile

In the Loop: Here’s What’s New with Nuance

Kevin Matthies6 years ago3 mins

This week, MMW was briefed by the team at Nuance Communications, Inc. on their latest launcg — Nuance Loop, an…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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