FTC Takes Aim at Unscrupulous Mobile App Marketers
On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things….
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Mobile Buzzed on Starbucks: How the Coffee Giant is Brewing Up a Digital Revolution
In today’s fast-paced world, convenience is king, and the need for a quick caffeine fix often drives us to our…
In-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of…
What Major Technology Trends Are Disrupting the Healthcare Industry?
Infiniti Research, a global market intelligence solutions provider, has announced the completion of their most recent whitepaper on the major…
Telecom-Focused Cryptocurrency Telcoin Joins GSMA as Stage is Set for Major Innovation
It’s one of the hidden gems of cryptocurrency, if you ask any crypto geniuses in-the-know. Telcoin — or TEL —…
Visiture Joins Shopify Plus Technology Partner Program
Visiture, a full-service marketing agency built for eCommerce merchants, announced Monday its acceptance into the Shopify Plus Technology Partner Program,…
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC…
First Look: Lander Moab Case + Band for Apple Watch Impresses
Lander, the creator of expedition-inspired mobile accessories, has channeled its outdoor design prowess with Moab Case + Band for Apple…
Education is the Key to Success in Mobile
The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are…
5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent…