Day two at Mobile World Congress saw the launch of “Ping” from a startup called SEVEN, which aims to bring cloud-based push-messaging to smartphones and feature phones alike with its simple platform aimed squarely at wireless operators. Continuing the focus on wireless carriers, Openwave also debuted its new “Analytics: Data Media Edition (DME), which aims to help operators effectively monitor, manage and monetize mobile data traffic.
With a heavy emphasis on mobile apps at this year’s event, Bango shifted focus with its release of interesting mobile Web usage numbers– revealing a 600% usage growth over the last 12 months. Even so, mobile apps again stole the spotlight today with such announcements as mOcean launching the industry’s first “comprehensive ad-managment platform” for mobile applications, and Portland-based Urban Airship landing $1.1M in funding for it’s unique in-app purchase technology.
Rounding out the day was T-Mobile and Blockbuster’s announcement that they’ve joined forces to provide downloadable movies via mobile devices, allowing access to Blockbuster’s library from any connected device. Stay tuned to MMW for more updates from day three and four of Mobile World Congress.