Mobile World Congress Overview – Day Three Recap

Mobile World Congress Overview - Day Three RecapDay three at Mobile World Congress saw the launch of location-based ads (LBA) for CloudMade’s map-based platform for mobile apps and mobile Web development, along with Shazam announcing a partnership with Augme Mobile to launch an innovative “Audio Recognition Advertising” solution.

Millennial Media published a unique 2009 “year-in-review” version of its S.M.A.R.T report detailing quick facts about the mobile advertising ecosystem over the past year, and why they refer to 2009 as the “year of mobile,” while Opera’s recently acquired AdMarvel debuted the latest iteration of its Android Advertising Toolkit, version 1.5.

Rounding out the day’s news, from a mobile marketing and advertising perspective, was Roamware revealing future plans for its mobile payment solution to combat interoperability issues head-on, while Loopt announced more content partnerships and revealed its strategy to take on performance-based hyperlocal mobile marketing.  Stay tuned to MMW for more updates.