Mobile World Congress Overview – Day Three Recap

Day three at Mobile World Congress saw the launch of location-based ads (LBA) for CloudMade’s map-based platform for mobile apps and mobile Web development, along with Shazam announcing a partnership with Augme Mobile to launch an innovative “Audio Recognition Advertising” solution. Millennial Media published a...

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Mobile World Congress Overview - Day Three RecapDay three at Mobile World Congress saw the launch of location-based ads (LBA) for CloudMade’s map-based platform for mobile apps and mobile Web development, along with Shazam announcing a partnership with Augme Mobile to launch an innovative “Audio Recognition Advertising” solution.

Millennial Media published a unique 2009 “year-in-review” version of its S.M.A.R.T report detailing quick facts about the mobile advertising ecosystem over the past year, and why they refer to 2009 as the “year of mobile,” while Opera’s recently acquired AdMarvel debuted the latest iteration of its Android Advertising Toolkit, version 1.5.

Rounding out the day’s news, from a mobile marketing and advertising perspective, was Roamware revealing future plans for its mobile payment solution to combat interoperability issues head-on, while Loopt announced more content partnerships and revealed its strategy to take on performance-based hyperlocal mobile marketing.  Stay tuned to MMW for more updates.

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5 comments

  1. data recovery

    nice information of launching mobile apps which are helpful in direction shows

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    I am very lucky that i am reading your useful post.

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    Rounding out the day was T-Mobile and Blockbuster’s announcement that they’ve joined forces to provide downloadable movies via mobile devices, allowing access to Blockbuster’s library from any connected device. Stay tuned to MMW for more updates from day three and four of Mobile World Congress.

  4. Lily

    Mobile marketing is very important to update us. And detailing quick facts about the mobile advertising ecosystem compared to the previous year.More power to your site God bless 😉

  5. Nikolaj

    Hi thanks for the update. Audio Recognition advertising solution will prove very useful. Indeed S.M.A.R.T. report was very unique and it is good to know somebody is uploading this mobile marketing updates I will truly come back on mmw for more updates

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