Mobile World Congress Overview – Day One Recap

Mobile World Congress Overview - Day OneAs part of our continued coverage of this year’s Mobile World Congress (MWC), we’re taking the opportunity to recap the day’s events, and the most important announcements, introductions and developments thus far.  Here’s a quick recap of day one:

Orange expands its mobile advertising initiatives to all of Europe, with localized programs designed around SMS and MMS, while Samsung debuted its new “Bada” smartphone OS in addition to expressing its vision for a “non-feature-phone” mobile ecosystem.  Sony Ericsson, not to be left out, debuted its new mobile content creation platform dubbed “Creations,” along with three new devices, while Adobe debuted a new mobile AIR platform to bring unified Flash development to mobile devices.

Finishing out the day’s news; Mobixell launched an innovative “RSS gateway” solution, Airwide targets prepaid subscribers with real-time loyalty and profiling solutions, and Xtify debuts new geo-targeted mobile messaging platform.  The biggest news of the day, however, was the announcement by 24 wireless operators and device makers who have formed the “Wholesale Applications Community,” in an attempt to unify mobile app development and distribution.