Within four short years, a majority of U.S.-based Internet users will access the web from their mobile devices, not their personal consumers.
According to projections contained within a new report from research firm IDC, the rate of mobile web use is set to balloon exponentially.
The predicted compound annual growth rate between 2010 and 2015 is 16.6%.
The newest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM) forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the U.S. in following this trend.
The New Media Market Model also finds:
- Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.
- Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
- Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.
“Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, research vice president of Media and Entertainment. “Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place.”