We’ve touched on the topic of mobile image recognition in regards to mobile marketing before, and it seems a new company is entering the market every day. Unlike barcodes, almost any image can be recognized and linked to digital content, which makes much more sense when it comes to using the technology for mobile campaigns.
A company called MoBot has what they call “Mobile Visual Search Technology,” which is a fancy way of saying image recognition via a mobile device. Like similar companies, MoBot aims to connect consumers with any camera phone, on any wireless carrier to brands, mobile content, and commerce without the use of complex codes, navigation, and changes to any cross-media campaigns.
The platform takes into account that most camera phones don’t take the best quality photos, which can hinder the recognition process. Because of this, they built a system that relies on image recovery, pattern recognition, and image matching capability to enhance the accuracy. In their own words…
“…cognitive science research has shown that the human brain uses blobs to recognize objects, that is, your brain does not use sharp edges to determine that a table is a table or a face is face. Mobot applies algorithms patterned after these methods to solve the problem of mobile visual search…”
MoBot’s technology seems to be one of the most accurate systems available at the moment, and large brands are taking notice. AT&T recently partnered with MoBot to offer interactivity on it’s more traditional media advertising. User’s could then snap a photo of an advertisement, book cover, etc. and text it to AT&T to receive relevant content.
