Six weeks after Twitter released Vine for users to capture and share brief looping videos, the impact on mobile video is already noticeable.
Although nothing ground-shaking has yet been observed, Vine’s overnight popularity is still noteworthy, says Robert J. Moore, the co-founder of RJMetrics.
Moore loaded data from Twitter’s API into RJMetrics and shared the findings today.
All told, Vine was well received right out of the gates and saw strong early adoption from Twitter users.
“Overall,” Moore says, “video creation is still an extremely underdeveloped market. Only about 4 percent of highly active users shared a video through Vine or a top competitor during Vine’s first month on the market. In that same period, 98 percent of the same group shared at least one photo through a leading photo sharing service.”
In its first month, Vine steadily gained market penetration to 2.8 percent of Twitter’s highly active users, blowing past competitors Viddy and Socialcam, which were used by 0.5 percent and 0.2 percent of the same population, respectively.
To learn more about Vine’s adoption rate and growing popularity, check out Moore’s complete report on TechCrunch.