A new forecast out from eMarketer estimates total revenue from mobile video will grow from roughly $548 million in 2010 to nearly $1.3 billion by 2014.
The population of mobile video viewers in the US is estimated to grow nearly 30% in 2010 to reach 23.9 million users, while it still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users. This number is set to double by 2013, according to eMarketer.
The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browsers, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.
Drilling down the revenue potential, eMarketer predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will roughly triple between 2009 and 2014 — rising from $436 million to $1.34 billion. Of these three primary revenue streams, the ad-supported component will be the fastest growing, much as it is in the online space. Ad-supported mobile video revenues will post a 60% CAGR between 2009 and 2014.
“Video is in many ways the most fragmented of the three primary mobile content categories,” said Noah Elkin, eMarketer senior analyst. “Video consumption on mobile phones can take place through various channels, including paid and free applications, mobile websites, pay-per-view downloads and subscriptions through mobile carriers.”