Mobile Users Tuned In World Cup In Droves, Numbers Are In From ESPN & Univision

Both ESPN and Univision strategically positioned themselves for mobile viewership during the World Cup, and the numbers are in from both providers.  The end result?  Mobile played a huge role in how fans engaged with the tournament. ESPN said its FIFA World Cup App was...

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Both ESPN and Univision strategically positioned themselves for mobile viewership during the World Cup, and the numbers are in from both providers.  The end result?  Mobile played a huge role in how fans engaged with the tournament.

ESPN said its FIFA World Cup App was downloaded more than 2.5 million times, with one million people accessing it each day during the tournament, on average.  The company also says its Mobile TV offering had nearly one million unique users who watched more than 2 million hours of coverage in total.

Univision’s Futbol App was downloaded more than 450,000 times on Apple’s App Store, which is impressive, but far short of Great Britain’s ITV’s FIFA World Cup App, which was downloaded 800,000 times during the tournament.  Univision also said fans streamed more than 10 million hours of live video on its UnivisionFutbol site.

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1 comment

  1. Eydie

    I watched the last 5 minutes of the USA-Slovakia game on my kickstand-ed EVO while having breakfast at a restaurant. I sat next to a table of French tourists who were eager to see the end of the game as well (and were quite happy for the U.S., a gracious move on their part). I'm hoping that this proves to other broadcasters, and to the owners of the rights to certain events, that it makes monetary sense to allow sports matches and other live events to be broadcast on mobile video platforms. Better than forcing people to find unauthorized streams (*cough*NBC*cough*Olympics*cough).

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