Both ESPN and Univision strategically positioned themselves for mobile viewership during the World Cup, and the numbers are in from both providers. The end result? Mobile played a huge role in how fans engaged with the tournament.
ESPN said its FIFA World Cup App was downloaded more than 2.5 million times, with one million people accessing it each day during the tournament, on average. The company also says its Mobile TV offering had nearly one million unique users who watched more than 2 million hours of coverage in total.
Univision’s Futbol App was downloaded more than 450,000 times on Apple’s App Store, which is impressive, but far short of Great Britain’s ITV’s FIFA World Cup App, which was downloaded 800,000 times during the tournament. Univision also said fans streamed more than 10 million hours of live video on its UnivisionFutbol site.