Mobile Users Prefer Ad Engagements Over Paying To Receive Premium Content

With online giants like Amazon entering the arena and skepticism surrounding the value of Bitcoin – virtual currency is a hard topic to ignore. This morning Tapjoy, a leading mobile ad and monetization network, released the findings of a study commissioned to Yankee Group, “Redefining Virtual Currency” that examines the $47.5B virtual currency market and …   Read More

1140 0
1140 0

With online giants like Amazon entering the arena and skepticism surrounding the value of Bitcoin – virtual currency is a hard topic to ignore.

This morning Tapjoy, a leading mobile ad and monetization network, released the findings of a study commissioned to Yankee Group, “Redefining Virtual Currency” that examines the $47.5B virtual currency market and how mobile plays a role in the developing virtual economy.

The study found that one in five mobile device owners engage with advertising in exchange for virtual rewards or premium content on a daily basis and nearly 50 percent do so monthly.

Key findings of the report show that the virtual currency economy, currently worth an estimated $47.5 billion, is projected to grow to $55.4 billion by 2017 with advertising engagements, the fastest growing segment, projected to grow to nearly $900 million in the same timeframe.

Mobile users are also now more willing than ever to opt-in.

As it turns out, when given the option, smartphone users prefer engaging with ads (67 percent) for content to paying (39 percent). Seventy-three percent of tablet users are willing to watch ads versus 46 percent willing to pay.

To learn more, check out this fantastic and informative blog post over at Tapjoy.

In this article