With so much news on a daily basis about the growing presence of mobile marketing in Asia, South Africa, Great Britain, and, of course, the United States, it sticks out like a sore thumb that mobile marketing and Germany are yet to mix as fluidly as they have elsewhere.
Today, an interesting article was published that might shed light on this curious situation.
For starters, it’s tough to expect results in mobile marketing in a place where handsets get tossed like fast-food containers out of the the drive through.
According to Bloomberg news, Germans throw away about 24 million mobile phones each year, almost one for every three residents, violating a federal law against electronic waste. In total, it’s almost a half-ton of gold that can be melted out of the circuitry of discarded cellphones and computers.
As a result, precious-metals refineries operating in Europe, where the economy is suffering from its worst recession since World War II, are busy forging as many gold bars as possible out of the carcasses of German mobile phones and PCs.
And in case you’re wondering, a lot of Germans aren’t replacing their discarded handsets. Whether its because of the economy or an aversion to new technology, many Germans are simply trying out the cell-phone-free way of life.
I couldn’t even imagine.