MMA Launches Initiative To Make Mobile Marketing Easy For Brands, Agencies
The Mobile Marketing Association (MMA) today announced its launched an initiative to minimize the cost, risk and time to market…
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MMA Releases New U.S. Consumer Best Practices For “Cross-Carrier Mobile Content Services”
The Mobile Marketing Association (MMA) today published the latest version of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier…
Mobile Marketing Association Invades Canada
During CTIA Wireless 2010 this week in Las Vegas, the Mobile Marketing Association divulged further evidence of the organization’s expanding…
MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Staying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper…