Mobile to Be Critical to March Madness Again in 2012

Mobile devices are almost as synonymous with college basketball today as the NCAA is.

For the last four years, we at MMW have covered the evolution of mobile’s role in March Madness. And this year, it’s poised to be a bigger factor than ever.

Just this week, Turner Sports, CBS Sports and the NCAA today announced that NCAA March Madness Live, formerly March Madness on Demand, will now provide college basketball fans with more opportunities to watch every minute of every game of the 2012 NCAA Division I Men’s Basketball Championship.

We’ve come a long way from old-school apps and platforms for simply reviewing scores and game highlights.

Produced by Turner Sports Interactive, NCAA March Madness Live is a suite of live products presented across multiple screens, including online and as an iPad, iPhone and iPod touch app and, for the first time, on Android phones.

NCAA March Madness Live will be available to users across all video screens – online, mobile and tablet- and over Wi-fi and 3G for $3.99 beginning on March 7. The mobile partners say fans will be able to enjoy live streaming video of every broadcast for the 2012 NCAA Division I Men’s Basketball Championship as they are televised by TBS, CBS, TNT and truTV, starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men’s Final FourĀ® and National Championship Game from New Orleans on March 31 and April 2.

“Turner Sports, CBS Sports and the NCAA are committed to providing the excitement of March Madness on as many screens as possible – television, online, mobile and tablets – for viewers to experience all of the exciting action of this great event wherever they are,” said Matthew Hong, senior vice president and general manager of operations for Turner Sports. “Combining TBS, CBS, TNT and truTV with the enhanced offerings of the new NCAA March Madness product provides fans with instantaneous on-the-go access ensuring they won’t miss a moment of the 2012 NCAA Division I Men’s Basketball Championship.”