Mobile Television Becoming More Important to AT&T’s Mobile Strategy

AT&T is touting some new improvements to its U-verse TV applications for Apple’s iOS platform. And the embellishments underscore the company’s interest in mobile television as a key attribute of its product and service offerings.

Beginning today, AT&T U-verse TV customers now have access to several new features and content that “bring their TV and wireless experiences together.”

Chief among the new resources is an expanded lineup of on-demand premium and TV content available through the U-verse App, including HBO, Cinemax, STARZ, ENCORE, MOVIEPLEX and Music Choice videos.

And what could possibly go better with an expanded slate of mobile TV offerings than a similar expansion of social networking tools?

AT&T U-verse TV customers how have the ability to share information about what they are watching with friends on Facebook, and on Twitter through the AT&T U-verse App for iPad.

“The second-screen complements and enhances TV by letting viewers explore and have a deeper experience with the content they care about, on the device they use most,” says Jeff Weber, President of Content and Advertising Sales at AT&T Home Solutions. “With our U-verse apps, you can pull up more info about shows, share about what you’re watching, and whether you’re in or outside the home, you can access compelling content. And it’s included as part of your U-verse TV packages.”