The link between sports fans and mobile devices has become an extricable one. To that end, it shouldn’t surprise anyone that the start of baseball season is clearing the dugout so to speak of all the mobile apps and innovations that have been waiting patiently to play during off-season.
On Monday, legendary baseball card maker Topps entered the mobile arena with a slate of new offerings that will be very attractive to baseball fans.
“Since popularizing the modern American baseball card in 1951,” the venerable company said Monday, “Topps has created ways for sports fans to connect with the teams, players, and moments they love. Now, more than 60 years after the first set of Topps baseball cards, Topps brings that mission to a new platform, beyond cardboard, with the release of two iOS applications, Topps Pennant and Topps BUNT.”
Topps Pennant is the modern box score. The application, available on the iPhone and iPad, recreates over 60 years of baseball plays—every team, every season, every game, and every play from last night’s games back to 1952.
Topps BUNT is like fantasy baseball, “only simpler, more fun, and easier to use.” The application, available on the iPad, is described as “an irreverent social game” that acts as a companion to the baseball season.
“At Topps, we’re putting the baseball fan first,” said Michael Bramlage, Vice President of Digital at The Topps Company, Inc. “The original Topps baseball cards of the 50’s and 60’s were all about connecting fans with their favorite teams and players, and getting them together to socialize, talk baseball, and make trades. Topps Pennant and Topps BUNT are natural extensions of this legacy, bringing core elements of the Topps DNA to new baseball fans on new platforms, like the iPad and iPhone.”
What role does mobile play in how you enjoy and engage with sports?