Mobile Shopping Most Satisfying for Apple Customers

With mobile commerce taking off to an unprecedented degree at the onset of 2012, leading retailers and other top ecommerce platforms are going out of their way to make sure their loyalists have the best shopping experience possible.

According to the latest insight provided by research firm ForeSee, Apple’s mobile shopping satisfaction score puts the Cupertino, California-based tech giant on the top tier of players in mCommerce.

An impressive 85% of 3,000 consumers surveyed rank Apple at the top of their favorite companies to shop from online. Incredibly, Apple’s mobile shopping score was even higher than consumers’ overall satisfaction with Apple’s web store, which has an 83% approval rating.

“As the adoption of smartphones increases, more consumers are using them to access retailer websites,” said Larry Freed, president and CEO of ForeSee. “More and more, there is expectation that companies will address the mobile environment in ways that are effective and user-friendly. Mobile commerce is still relatively new and there is a lot of room for
innovation and improvement.”

Based on the findings of the research, Apple topped Amazon, Dell, Netflix, and eBay among the top five providers of the most satisfying mCommerce experiences.