Mobile Search Advertising: What You Need to Know

According to a new report from Wordstream, “it’s the year of mobile payments, mobile recruiting, mobile advertising.” This week, MAW delved into what’s hot in mobile search advertising and shared an insightful new infographic with the marketing community. “In search, SERPs have been advancing efforts...

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According to a new report from Wordstream, “it’s the year of mobile payments, mobile recruiting, mobile advertising.”

This week, MAW delved into what’s hot in mobile search advertising and shared an insightful new infographic with the marketing community.

“In search, SERPs have been advancing efforts to incorporate mobile-friendly ads,” reports Wordstream. “Mobile search spending is expected to increase by 62 percent over the next 3 years. The Google changes this year include the loss of right-side ads on desktop (making every SERP look more like the mobile SERP). Mobile drove more than half of the total paid search clicks this past Thanksgiving and Black Friday, and mobile conversion rates are constantly improving.”

So just how much of a mobile world do we now inhabit? Find out in the visual shared below.

infographic

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