Mobile Retail Tech Becoming a Mall Rat

Mobile Retail Tech Becoming a Mall RatAccording to our sister site mGamingWatch, as major mall retailers pursue new avenues to reverse shrinking brick and mortar sales via mobile technology, StepsAway has just announced an agreement with Starwood Retail Partners (national mall developer).

The agreement expands StepsAway’s deployment footprint to 10 new malls nationwide and retailers like GNC, Things Remembered, Sephora and Express can reach millions of additional consumers with mall-specific offers.

StepsAway’s browser-based mobile app, accessible via free mall Wi-Fi networks, is already deployed in select Taubman malls.

According to provided details, the app empowers mall owners to increase sales per square foot and gives mall retailers a time-sensitive opportunity to influence consumer purchase decisions at their closest point of sale — when they are steps away from the retailer’s lease line.

“The recent holiday shopping season undoubtedly proved that mobile was a powerful force in connecting shoppers with real, in-store experiences and influencing mall purchases while consumers are ‘stepsaway’ from retailers,” said Allan Haims, CEO of StepsAway. “We are thrilled to partner with an innovative, fast-growth developer like Starwood Retail Partners that is staying ahead of the digital curve in bridging shoppers with time-sensitive, in-malls deals directly on their mobile devices.”