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March 30, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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News

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New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data

michael5 years ago5 mins

Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…

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  • Announcements
  • News
  • Platforms

Augmented Reality is Here to Stay: Key Considerations for Marketers

EmmaM5 years ago6 mins

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…

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  • Announcements
  • News
  • Platforms

Privacy Tools Used By Growing Percentage of the Global Online Population

EmmaM5 years ago5 mins

Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by…

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  • Announcements
  • Mobile Advertising
  • News

Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud

michael5 years ago8 mins

The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry…

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  • Announcements
  • Mobile Advertising
  • News

New Research Points to the Power of Predictive Analytics

michael5 years ago3 mins

Mobileum, a leader in roaming and traveler data analytics, has announced new research aimed at telecom service providers looking to…

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  • Announcements
  • News
  • SMS / Text

SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing

ChristaH5 years ago3 mins

On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s…

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  • Mobile Advertising
  • News

AdPlugg Announces AMP Integration

michael5 years ago3 mins

This week, AdPlugg announced a new integration with Accelerated Mobile Pages (AMP). The new integration allows publishers to serve ads…

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  • Announcements
  • Mobile Advertising
  • News

First Look: Tapjoy Launches the Interplay Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

michael5 years ago4 mins

On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping…

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  • Announcements
  • News
  • Platforms

Syniverse Appoints William Hurley as Chief Marketing Officer

EmmaM5 years ago2 mins

Syniverse announced this week it has appointed William Hurley as its Chief Marketing Officer to lead the company’s product and…

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  • Announcements
  • News

2018 Cyberthreat Defense Report Addresses Latest Ransomware Realities

michael5 years ago3 mins

CyberEdge Group, a premier research and marketing firm serving the security industry’s top vendors, today announced immediate availability of its…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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