Mobile Payments, M-Commerce Transactions Set To Exceed $200 Billion By 2012

Juniper Research has published a new study/forecast for the mobile payments and M-commerce industry that boasts some pretty strong estimates.  The company predicts that the value of digital and physical goods that people buy with their mobiles will reach $200 billion globally by 2012, compared...

2249 6
2249 6

Juniper Research has published a new study/forecast for the mobile payments and M-commerce industry that boasts some pretty strong estimates.  The company predicts that the value of digital and physical goods that people buy with their mobiles will reach $200 billion globally by 2012, compared to just less than $100 billion this year.

Consumer intimidation and fear of overall security remain leading hindrances to its proliferation, but Juniper forecasts that those fears will continue to subside as the availability of secure, easy-to-use payment applications and industry regulation continue to evolve.  Juniper also underlined that retailers and merchants need to communicate the cost of transactions clearly so that people are not discouraged from buying via mobile.

North America and Western Europe will lead the adoption of mobile commerce, the study suggests, and in that sense Juniper sees a “significant opportunity” for brands, retailers and merchants to increase their revenues through highly targeted marketing campaigns, using apps and mobile web payments as a convenience play for users.  The study titled “Mobile Payments for Digital & Physical Goods: Players, Markets & Opportunities, 2010-2014,” can be downloaded here.

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6 comments

  1. Steve

    same old story of riches….i remember in early 2000 when Juniper and Forrester were predicting US online shopping would be a $500+ billion market and now they are doing the same with mobile…..it just isnt so 100 billion to 200 billion in one year….security is not there and neither is confidence….I guess we'll see next year. I am not banking on it….theives are already at mobile's door and this is going to create lack of confidence and this will do the same to growth on mobile as it has to online shopping. The world is not ending tomorrow so why not slow down the stampede and work on truly secure system this time around? – that is if there is one. blah, blah, blah

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  4. megalodon

    Mobile Commerce requires a monetary investment, as well as the industry is underdeveloped, because payments via mobile phone trying to do

  5. John Krech

    This is only the beginning – look for B2B transactions to be mobile soon, which will dramitically increase this number. For example Phitch will soon be releasing a solution to make purchases through QuickBooks to B2B portals directly from your mobile phone. Making it even easier to do inventory right but also increasing the dollar value per transaction significantly.

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