As one of the leading providers of mobile payments solutions for America’s small businesses, the team at PayAnywhere knows what it takes for a small business to succeed.
To that end, PayAnywhere’s popular blog has begun serving up helpful recommendations on the best books for small business owners to read.
And the latest recommendation might send you straight to Amazon or Barnes & Noble.
“How do great ideas get turned into great businesses and why is it that many seemingly great ideas don’t succeed?” PayAnywhere asks. “Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath, explores these conundrums and explains how to make ideas ‘stickier,’ like applying the ‘human scale principle,’ using the ‘Velcro Theory of Memory,’ and creating ‘curiosity gaps.'”
For more tips and helpful book recommendations, check out the PayAnywhere blog here.