Mobile, Online Streaming Finally Profitable Against All Odds for One Company

Mobile, Online Streaming Finally Profitable Against All Odds for One CompanyThey said he couldn’t do it. They said he shouldn’t try it. But he did try it. And he did do it. And now, the success of Vince McMahon’s WWE Network may inspire more entertainment firms, digital publications and sports companies to launch online mobile-ready streaming content.

This week, World Wrestling Entertainment — or WWE —  announced that WWE Network has surpassed 1 million subscribers just 11 months after launch. The company says this makes WWE Network “the fastest-growing digital subscription service.”

These results represent a 37 percent increase (24 percent domestically) in subscribers since last reported at the end of third quarter 2014, driven primarily by a successful free November promotion, the launch of the service in the UK and significant additions for the Royal Rumble pay-per-view event.

“We’re thrilled that we’ve surpassed the 1 million subscriber milestone less than a year after launching WWE Network and in advance of WrestleMania, our biggest event of the year on March 29,” said McMahon. “We remain focused on delivering an outstanding value proposition for ours fans by adding new content and new features in the coming year.”

Viewer data continues to indicate that, on average, close to 90 percent of subscribers access WWE Network at least once per week, 99 percent access WWE Networkat least once per month and 86 percent of subscribers are satisfied with WWE Network, a company press release explained.