Mobile, Online Shopping Fuel Holiday Spending Resurgence

On Wednesday, comScore published its official report on holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. The impressive stats tell one compelling story in the big picture – the 2011 holiday shopping season was a strong one for digital retailers. For the holiday season-to-date, $35.3 …   Read More

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On Wednesday, comScore published its official report on holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season.

The impressive stats tell one compelling story in the big picture – the 2011 holiday shopping season was a strong one for digital retailers.

For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

The report shows that the most recent week (ending Dec. 25) witnessed $2.8 billion in spending, an increase of 16 percent versus the corresponding week last year.

“Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” says comScore chairman Gian Fulgoni.

“We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year,” Fulgonia adds, but we should also note that it was accompanied by nine other billion dollar spending days this year.”

Did you spend more of your hard-earned dollars online this holiday season, or did the brick-and-mortar giants primarily win over your business again?

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