Public relations firm Walker Sands is out with its latest quarterly index of mobile traffic.
The published findings indicate that visits from mobile devices accounted for 28 percent of total website traffic in Q3 of 2013.
That’s up 67 percent from Q3 of 2012.
Walker Sands also found that despite an overall increase in the amount of traffic since the same quarter last year, iPads experienced a drop in market share, down to 15.6 percent in Q3 2013 from 19.7 percent in Q3 2012.
“Device preference aside, the share of traffic coming from mobile continues to grow,” said John Fairley, director of Web services at Walker Sands. “Rather than getting caught up in the device wars, companies should prioritize mobile and implement strategies that put equal emphasis on mobile and traditional Web design.”
The study, which analyzed website traffic by operating system and device, illustrated the following with regard to mobile devices driving the most traffic:
- iPhone: 31.4 percent of mobile traffic, up from 30.7 percent in the third quarter 2012
- iPad: 15.6 percent of mobile traffic, down from 19.7 percent in the third quarter 2012
- Android Phones: 41.1 percent of mobile traffic, down from 42 percent in the third quarter 2012
- Android Tablets: 3.4 percent of mobile traffic, up from 2 percent in the third quarter of 2012
The iOS market share for Q3 of 2013 was 47 percent (down 4 percent since Q3 2012). Android’s total market share for Q3 2013 was 44.4 percent, up less than half a percent over the same quarter last year.