According to the latest data from InMobi, mobile media consumption is growing at an unparalleled rate.
The largest independent mobile advertising network in the business released their U.S. Mobile Media Consumption Report for Q2 2012 this week.
The biggest finding in the report? Mobile now ranks first in media consumption among Americans with 2.4 hours of the 9 hours spent consuming media on mobile devices.
In case you’re wondering, this is more than a quarter of time spent on mobile, outpacing TV (2.35 hours), PCs (1.6 hours) and any other channel.
“We expect the trend of ever increasing media consumption on mobile devices to continue, and even accelerate as advances in mobile rich media deepens user engagement by offering a better overall user experience,” says Anne Frisbie, Vice President and Managing Director of InMobi. “Marketers are taking notice and are increasingly investing in mobile to target consumers where they are spending most of their time consuming media.”