Hard to be believe, but it’s apparently true – almost half of all mobile customers are in no big rush to hop on the 4G LTE bandwagon.
Judging by the findings of a new survey from Piper Jaffray, 4G LTE isn’t on the radar of as many smartphone owners as we may have originally presumed.
Piper Jaffray’s Christopher Larsen surveyed 1,000 online participants about 4G networks to discover this surprising reality.
“Based on the survey results, we believe that Verizon (VZ) will continue to win share, but we don’t think the lack of a substantial 4G LTE network will materially hurt Sprint (S) when the iPhone 5 is launched,” Larsen says. “We believe a large percent of wireless consumers will look to purchase the iPhone 5, which could impact near term margins.”
For the most part, close to half of those surveyed simply don’t feel the need for 4G LTE in their lives today.
“Our survey found that 47% of consumers feel they don’t need 4G and that an additional 26% feel that all 4G network technologies are the same,” Larsen says. “Only 15% of those surveyed picked out LTE as the best network technology. We think this shows that despite all the 4G advertising, consumers aren’t really focused on it. This is good for Sprint as the LTE coverage laggard of the three national iPhone carriers.”
Are you among the disinterested 4G LTE population, or are you eager for long term evolution to take hold in the mobile space? Please weigh in with a thought or comment below.