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April 1, 2023
Mobile Marketing Watch

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Technology

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3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data

michael5 years ago1 month ago9 mins

The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…

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  • Announcements
  • Mobile Advertising
  • News
  • Opinion
  • Technology

Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

EmmaM5 years ago9 mins

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…

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  • Announcements
  • News
  • Technology

First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

EmmaM5 years ago4 mins

The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…

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  • Announcements
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  • SMS / Text

SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing

ChristaH5 years ago3 mins

On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s…

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  • Mobile Advertising
  • Platforms
  • Technology

Opinion: What’s the deal with Customer Segmentation?

michael5 years ago12 mins

The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is…

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  • Mobile Advertising
  • Mobile Marketing
  • Platforms
  • Technology

Virtualitics Scores Millions in Funding To Unlock Big Data Insights For Global Companies

EmmaM5 years ago3 mins

MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed…

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  • Mobile Advertising
  • Technology

Blockchain Conference in San Francisco Set for March 22-23, 2018

michael5 years ago8 mins

On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a…

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  • Announcements
  • News
  • Opinion
  • Platforms
  • Technology

Opinion: Marketers Have to Start Thinking Seriously About Deep Learning

michael5 years ago9 mins

The following is a guest contributed post from Jeremy Fain, CEO and founder of Cognitiv. A lot of people have…

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  • Mobile Advertising
  • Technology

Blockchain Conference in San Francisco Set for March 22-23, 2018

michael5 years ago8 mins

On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Technology

First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF

Kevin Matthies5 years ago3 mins

Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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