3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…
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Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…
First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…
SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing
On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s…
Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is…
Virtualitics Scores Millions in Funding To Unlock Big Data Insights For Global Companies
MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed…
Blockchain Conference in San Francisco Set for March 22-23, 2018
On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a…
Opinion: Marketers Have to Start Thinking Seriously About Deep Learning
The following is a guest contributed post from Jeremy Fain, CEO and founder of Cognitiv. A lot of people have…
Blockchain Conference in San Francisco Set for March 22-23, 2018
On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a…
First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF
Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud…