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March 30, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Mobile Analytics

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Wednesday Webinar: How to Evolve Beyond Broadcast Push Notifications

EmmaM8 years ago1 mins

This afternoon, the team at FollowAnalytics and MMA will present a webinar that could be of significant value to no…

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  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • Mobile Marketing
  • News
  • Platforms
  • Technology

Mobile Marketers Gain Push and In-App Messaging Campaign Tracking

MikeR8 years ago1 mins

Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers…

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  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • Mobile Shopping
  • News

Ring-a-Ling! Failure to Track 49% of Mobile Website Conversions Caused by Lack of Call Attribution

michael8 years ago1 mins

A new research report reveals the explosive growth in calls generated from mobile advertising and why marketers, without call attribution,…

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  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • News

What’s In Your (Marketing) Wallet? Twitter Engagement is Up and Could Be a Social Must

Barton8 years ago1 mins

Wither Twitter? We know, it sounds like something Shakespeare might say. On the other hand, it also sounds like something…

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  • Marketing Strategy
  • Mobile Analytics
  • Mobile Apps
  • Platforms
  • Technology

Knowledge is Power with New In-App Analytics

Kevin Matthies8 years ago1 mins

Ahead of the weekend, MMW was briefed by the team at App Annie about the open beta launch of its…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Devices
  • Platforms

Vizury, AppsFlyer Team Up for Mobile Measurement and Analytics

MikeR8 years ago1 mins

MMW learned Tuesday that Vizury, a Big Data Marketing company, has secured a partnership with AppsFlyer to “enable performance measurement…

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  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Technology

AppsFlyer Touts ‘Multi-Touch Attribution’ Analytics for Mobile Marketing Campaigns

EmmaM8 years ago1 mins

Big news for mobile marketers from the team at AppsFlyer. Now app marketers can track all ad touches that contributed…

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  • Infographics
  • Marketing Strategy
  • Mobile Analytics
  • News
  • Platforms
  • Technology

RippleNami Rolls Out rWAVES, a New Web Application Platform

EmmaM8 years ago1 mins

On Tuesday, RippleNami — a company that aims to help collect, organize and visualize global data — today shared with…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Apps
  • Technology

Tapjoy Rolls Out Integrated Attribution Program for Mobile Tracking Partners

MikeR8 years ago1 mins

This week, the team at Tapjoy announced a new Integrated Attribution Program to enable app marketers to optimize their ad…

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  • Android
  • Announcements
  • iOS
  • Marketing Strategy
  • Mobile Analytics
  • News
  • Platforms
  • Smartphones

Who Engages with Notifications the Most? It’s Android Users, by a 2-1 Margin

michael8 years ago1 mins

Whose users — iOS or Android — engage the most? Turns out it’s Android customers by a 2-1 margin. Urban…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
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  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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