5 Tips for Taking Qualitative Analysis Mobile
The following is a guest contributed post from Brian Fletcher, the vice president of consulting services for Insights in Marketing…
Mobile Analytics
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Is TV Ad Spend Working? NinthDecimal and TiVo Research Team Up to Tackle That Question
A new measurement idea could provide marketers with some idea if their ad spend on TV is having the desired…
RetailNext to Acquire Pikato ‘to Transform Targeted Marketing and Shopper Engagement’
RetailNext Inc., a major player in retail analytics for brick-and-mortar stores, is acquiring Chicago’s very own Pikato, a provider of…
AdTheorent Nabs Innovation Award for Barometric Cross-Platform Attribution and Analytics Tech
Technology firm AdTheorent, Inc. just won another award. The company, whose data-driven predictive solutions are transforming mobile advertising, received a…
comScore, Rentrak Announce Plans to Merge
It’s a big deal, folks. comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger…
Retailers Still Struggle to Analyze Data, Engage with Best Customers
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their…
New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old
New data procured from comScore research reveals that there are differences – big differences – not only between how young…
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate…
Swrve’s New Predictive Marketing Games Proves a Winner
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here….
Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts….