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March 27, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Mobile Analytics

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Verto Analytics Increases Monthly Revenue

EmmaM5 years ago2 mins

Verto Analytics, a consumer-centric measurement company, just announced continued market momentum with a 48 percent increase in month-to-month revenue since…

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  • Marketing Strategy
  • Mobile Analytics

INFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks

michael6 years ago3 mins

In case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Marketing

Mobify Raises the Bar in Mobile with Introduction of New Analytics Manager

michael6 years ago3 mins

Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Apps

The Future of In-App Header Bidding: A Hybrid Solution?

michael6 years ago8 mins

The following is a guest contributed post by Kevin McGowan, Vice President, Product Management, One by AOL. Header bidding has…

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  • Marketing Strategy
  • Mobile Analytics
  • Mobile Apps
  • Mobile Commerce
  • Mobile Data
  • Mobile Marketing

First Look: Radius8 Joins Salesforce Partner Program

EmmaM6 years ago3 mins

On Tuesday, Radius8 announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, “the fastest…

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  • Marketing Strategy
  • Mobile Analytics
  • Mobile Apps
  • Mobile Marketing

First Look: Verizon Raises the Mobile Customer Experience Bar for Today’s App Economy

michael6 years ago3 mins

MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in…

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  • Announcements
  • Marketing Strategy
  • Mobile Analytics
  • Mobile Marketing
  • News

Investors Place Bets on Placester’s Efforts to Simplify Marketing for Real Estate Professionals

Kevin Matthies6 years ago3 mins

MMW learned today that Placester, an “all-in-one marketing toolkit” for real estate professionals with lead capturing websites, lead management, email…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Apps

AppsFlyer Confirms ‘Comprehensive Integration’ with Adobe Marketing Cloud

michael6 years ago2 mins

In case you missed the news, AppsFlyer — a leading mobile attribution and marketing data analytics company — has just…

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  • Mobile Advertising
  • Mobile Analytics

Marchex: Mid-Market Companies Ringing Up More Sales From Mobile Search

michael6 years ago2 mins

Marchex, a mobile advertising analytics company, has just announced the availability of Marchex Search Analytics Standard (a mid-market version of…

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  • Announcements
  • Mobile Analytics
  • Mobile Apps
  • News

G2 Crowd Ranks The Best Mobile App Analytics Software

Kevin Matthies7 years ago1 mins

G2 Crowd, a leading business software review platform, has just released the Summer 2016 Mobile App Analytics Software Grid report…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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