Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected…
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Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users…
Graphic Designer Spotlight Interview: Dionna Dorsey
Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic…
Empathy In Marketing: The Secret To Better Relationships!
The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change…
INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do…
It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust…
First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association
This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security…
Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and…
CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…