Mobile Marketing: What You Need to Know

Mobile Marketing What You Need to KnowIn case you missed it, here are some of the top stories in mobile marketing we’ve been following this week.

With more than 3 million Company Pages on LinkedIn today, the timing is finally right for the top social network for professionals to roll out Sponsored Updates. Following the lead of the rest of the social media world, the business networking giant says Sponsored Updates are ideal for getting your LinkedIn posts and announcements into the news feeds of individuals who don’t yet follow you.

The U.S. Federal Trade Commission has finally reached a settlement agreement with Google. “Google hasn’t had much to show for its acquisition of Motorola and the Federal Trade Commission is making sure it stays that way,” BGR observed after the announcement was made.

This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising the growth of its MMA Forum, which has established itself as the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.

Mobile marketing is reaching Canadian mobile users with increasing frequency. And they’re welcoming it with open arms, according to the latest research. SAS Marketing Research finds that 58% Canadians actually want more mobile marketing.

Apple on Tuesday announced better than anticipated financial results for its fiscal 2013 third quarter. Apple posted quarterly revenue of $35.3 billion and quarterly net profit of $6.9 billion, or $7.47 per diluted share.

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