Mobile Marketing: What You Need to Know

Mobile Marketing What You Need to KnowIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. So what exactly should you be doing in order to make sure that your policies and practices are in compliance with these confusing and controversial new rules? A good start would be to download the comprehensive guide to mobile marketing compliance at no charge from mobileStorm here.

A new report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business – specifically, your business.

According to a new report published Tuesday, mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth.

What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some clues. “Google is insisting you love Google Plus,” reads a report published this week from NewsLedge. “So much so, that leaked screenshots of a Gmail redesign show that design cues are being borrowed from the Google’s social network. The screens haven’t been verified, but if true, it represents the biggest redesign to Google’s flagship email product ever.”

It’s a universal truth in modern digital advertising: the more relevant or personal the ad is to its target, the more effective and engaging that ad will be.

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