Mobile Marketing Wants its “Dada”

I just came across a news release from Dada Entertainment announcing their partnership with mobile heavyweight Mozes to drive premium content sales with mobile campaigns. As a result, millions of fans using Mozes will be able to access’s “extensive music content” on their mobile phones.

The partnership was announced jointly by both companies at the CTIA Wireless I.T. & Entertainment 2008 conference. Musical artists using Mozes will now be able to “monetize their CRM and interactive mobile campaigns by offering mobile music for purchase to their mob (mobile list).”

As we know, Mozes lets fans send and receive exclusive texts, voice messages and more with their favorite bands, brands, sports teams and social groups. RCA Music Group’s eleven time Grammy winner, Alicia Keys, will be one of many artists using Mozes to offer premium mobile content to her fans. When fans call her Mozes line (646-248-5158) they have the option to preview and purchase the latest Alicia Keys ringtones from her multi-platinum selling album As I Am while on the call. When a ringtone is chosen for purchase, Dada delivers the ringtone directly to the fan’s mobile phone.

In addition, fans will also now have access to’s full range of premium mobile ringtones, wallpapers and games. content is available for all major U.S. carriers and more than 2,000 handsets.