Mobile Marketing to Play Bigger Role in Japan

One of the biggest names in the tech space is rolling out its hugely popular mobile marketing platform in Japan. Beginning early next year, Apple will introduce the iAd digital advertising platform into a Japanese market already teaming with smartphone users immensely comfortable and familiar with mobile advertising. On Wednesday, Apple announced on the company’s …   Read More

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One of the biggest names in the tech space is rolling out its hugely popular mobile marketing platform in Japan.

Beginning early next year, Apple will introduce the iAd digital advertising platform into a Japanese market already teaming with smartphone users immensely comfortable and familiar with mobile advertising.

On Wednesday, Apple announced on the company’s website that it is partnering with The Dentsu Group – a 110-year old marketing and outfit – to expand iAds into the Japanese marketplace in early 2011.

Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users.

The arrival of iAds in Japan hardly comes as a surprise to anyone, given the rapid expansion and success of mobile marketing campaigns throughout much of Asia.

“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”

To read the full press release from Apple, click here.

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