The folks at PayAnywhere, one of the nation’s foremost mobile payments providers, want to see their clients achieve success. For that reason, they recently published a number of insightful tips shared below to help their small business clients excel with their mobile marketing efforts.
According to PayAnywhere…
Tip #1 Make Sure You Are Mobile Ready
Whether speaking of your website, mobile app, or both, it is essential to ensure you are mobile ready. This can be achieved by ensuring you have a responsive design, and a mobile friendly website that is clean, crisp, easy to read, and does not feel too cramped or cluttered.
Tip #2 Go Social
There are many ways in which you can implement mobile marketing to drive traffic back to your website or app. All of these selections can make it hard to decide which methods to begin with. To make things easier—invest in social mobile marketing. Social media sites are not only among of the most frequented platforms and apps on mobile devices, but social networks lead the pack when it comes to affordable and effective mobile marketing campaigns.
Tip #3 Track Your Results
Measuring the return on your investment of time and money is essential for selecting your future mobile and online marketing endeavors. This is why is important to take a close look at any analytics provided by your mobile marketing providers, as well as creating internal reports that highlight what works best. Just because a campaign did not work the first time does not mean it is invaluable. You may simply need to adjust your content, images, and keywords to achieve the success you desire.
For more helpful tips and insight, check out the official PayAnywhere blog.
