Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Get ready for a major upgrade at a future Hilton hotel stay. Beginning next year, guests can kiss the hotel’s front desk goodbye. The check-in process once a staple of the hotel experience will soon be relegated to the trash bin of history.

As Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email. It’s not dead. In fact, it’s still kicking pretty well.

If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.”

Apps may be where people spend most of their time, but retail sales sites are where it’s happening. That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.

Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising.

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