Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The mass migration to mobile is turning every company into a mobile marketer (or a prospective one). But challenges abound. In addition to the difficulties inherent in developing any advertising campaign or strategy, there’s also a dearth of expertise in most firms.

On Wednesday, MMW was briefed at length by representatives for a new powerhouse partnership that will ramp up digital advertising on some of the nation’s leading and most recognizable publications.

ABI Research‘s latest report “BLE Tags and the Location of Things” puts forward a bold prediction with regard to “iBeacon” technology. iBeacon, if you’re not familiar, is the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters” that enables push notifications to be sent to iOS devices in close proximity, has found a new advocate.

If you think mobile devices are ubiquitous now, just wait. Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) are projected to reach 2.4 billion units this year, a 4.2 percent increase from 2013.

There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea so powerful it can’t be ignored might now be apt to describe mobile advertising.

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