Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Tuesday, the Mobile Marketing Association announced the formation of MM25. The MMA says this effort comes in response to the Mobile Marketing Association’s (MMA) new ‘marketer first’ mission and aligns with its commitment to help marketers around the world leverage the power of mobile.

Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development.

There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea so powerful it can’t be ignored might now be apt to describe mobile advertising.

The means to measure just got better. Celtra Inc., creator of the first cross-screen HTML5 technology for brand advertising, has announced the release of AdCreator Analytics which includes cross-screen viewability metrics, accidental ad expansion tracking, and performance benchmarking.

Accenture estimates in a new report that digital marketing will make up more than three-quarters of overall marketing budgets by the end of this decade.

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