Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers.

TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing a real-time marketing platform the firms hope will be campaign-ready by third quarter 2014.

Twitter is going to have to defend itself, now that the company has been hit with a potential class-action lawsuit by a Taunton, MA resident.

Marketing is a funny thing. Customers like it when their local store staff know what they like and remember them by name, but when it comes to mobile marketing, the tracking and info can seem rather creepy. And if not creepy, then at least as if someone in the matrix has reduced everything about a person to a marketing pitch.

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