Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

“Jingle Bells, Twitter Sells, and Facebook Leads the Way.” No, it’s not a new Christmas carol, but it could be for marketers hip to what’s happening in social media. Truth is, today marketers and brands employ social media for more than just image and engagement. Recent research suggests that social media “now plays a substantial role in driving sales and extending brand reach during the holiday retail season.”

When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter?

Take heart, ye merchants of smartphones, laptops, iPads, and other tech devices.
According to a just released report from digital commerce firm Purch, 74 percent of tech shoppers said they would shop both online and in-store for tech items this holiday.

“As competitive brands approach their digital positioning and marketing strategies for 2015, they must be mindful that consumers expect and demand relevant and personalized marketing messages,” notes Kirin Ross in a recent essay in the Kansas City Business Journal. “And they’d really like to have them served up in small pieces that can be viewed on the fly from mobile devices!”

According to a recent post from mobileStorm’s Digital Marketing Blog, citing data from BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months.

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