In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Marketers must find the challenge daunting. As data flow on smartphones continues to lap voice usage, they need to understand the medium and how to motivate via mobile.
Data. It’s what every marketer needs, but how can he judge what he’s getting? In an interview with a BizReport writer, Martin Hayward, Director of Marketing at Mirror Image, shed some light.
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue marketers from moving on to the next big thing: Superbowl XLIX.
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.
The mobile audiences of 2015 are not robots – in fact, they demand more control over what they interact with than ever before. In order to be prepared for the consumers of tomorrow, you need to have a mobile marketing plan ready for what the future holds. Never fear – we’ve used our expertise to bring you the top marketing trends to look out for in 2015.
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