Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Millennials aren’t shy about promoting what they like. According to a June 2014 study by ShareThis, 25% of US millennial internet users shared digital content via social, with an average four shares per week—3.6 times and 2.1 times more than the total online population, respectively.

There are many options to choose from when investing in mobile advertising. With mobile still being the newest of channels in the digital advertising age, the rate of success continues to vary across most methods of mobile advertising.  And although advertising on social media is an effective method of mobile communications with consumers, countless brands and businesses are looking to diversify their mobile marketing efforts.

“It’s time for the conversation about real-time marketing to move on. It’s not that the conversation is over. Rather, it’s that real-time marketing needs to evolve into something bigger and more important than simply sending out catchy posts timed to news events.”

New research carried out by RED C on behalf of IAB Ireland, shows that mobile advertising indeed can have a stronger brand impact than competing media formats.

The Electronic Frontier Foundation has published a thorough new analysis of electronic messaging systems.

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