Mobile Marketing: The Week in Review

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. But not today. Yahoo CEO Marissa Mayer Focused …   Read More

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Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. But not today.

The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off.

Where’s Facebook making the major share of its moolah? Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.

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