Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.

In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.

Want to get the latest MMW news and insight delivered straight to you inbox every morning? Click here to sign up for our free newsletter.