Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.

What do consumers want from mobile marketers? According to a new study by Hipcricket, it’s obvious that prospective customers want a lot less spam and a serving of ham.

Here’s an impressive mobile prediction worth “phoning” in. Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013. That’s according to BIA/Kelsey‘s latest mobile local media forecast.

The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted by advertisements. That’s why it’s always been held that P2P communication platforms and advertising don’t mix.

Google has just confirmed its foray into the programmatic video ad marketplace. The Internet search behemoth and online advertising giant is behind a new service called Google Partner Select. Google asserts that this resource will empower top Web video publishers to sell their ad inventory more effectively and efficiently than ever before.

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