Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties.

Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is gearing up to make headlines once again next week.

What do you call a 5% conversion rate for digital advertising? Nearly impossible. That’s the dilemma that advertisers face as conventional advertising continues to have declining return numbers even as the amount of spending in the space continues to increase.

The first annual “State of Marketing Technology” report from VentureBeat was released in early October, sharing the results of an in-depth survey and analysis of over 3.2 million businesses and 320 marketing technologists.

Twitter is an interesting example of fluctuating infatuation. One week, critics are lamenting its lack of growth or aggressiveness. The next, Twitter is roundly praised for its gains and genius.

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