Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”

Could multiple beacon messages be a turn-off for consumers? It certainly appears so. Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.

In a recent thought-provoking piece in Forbes, contributor Daniel Newman intelligently explained why B2B marketers must begin to embrace the growing trend that is mobile marketing. As we near the last few months of 2014, if mobile Internet usage trends stay on the same track, this will be the year that mobile usage surpasses desktop once and for all.

Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.

These days, cross-platform marketing is playing a larger role in the success of campaigns for businesses both large and small. This includes marketing campaigns designed to deliver a cohesive or complementary message across online, mobile, radio, print, and TV materials.

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